Creative director and founder Dan Rowland, discovered his passion for flowers and parties at an early age. This love and passion first took root in childhood, watching his mother host friends and family. She would cut and arrange flowers from the family garden to add that special welcoming touch. The house was perfectly cleaned, the food always something different and new. Every detail was arranged down to the type of napkin she chose.
Dramatic Innovation was born of this legacy – embodying those same principles of warmth and attention to detail from years ago, but also integrating today’s progressive and eclectic design trends.